MARKETING OPPORTUNITIES FOR MEMBERS

Additional Marketing Opportunities

Berks Community Television (BCTV)
Bi-monthly one-half hour program entitled "Tourism Works For Greater Reading" that airs live at 7:30 pm the first Monday of February, April, June, August, October and December, and replays 3 additional times during that same month. Businesses and organizations are featured to promote events and attractions.

Direct Mail of Member Brochures
Insertion of your brochure in bureau mailings in response to visitor inquiries. Your brochure will go to qualified leads - people who request visitor information. Opportunity to piggyback with the bureau for less money than mailing on your own. You can select your participation by month or by target area. We average 100,000 mailings per year. This promotion is on-going year round and is billed (21¢ per brochure) monthly on the actual number mailed.

Guaranteed Brochure Distribution – GRCVB Brochure Racks
The GRCVB maintains custom designed, brochure displays at 7 high-traffic locations in Berks County. The brochure racks provide exposure to hundreds of thousands of visitors annually. Controlled distribution and maintenance every two weeks. Participation available at $100 per quarter or $325 per year. Rack locations include:

• Greater Reading Expo Center
• Hawk Mountain Sanctuary
• Ozzy’s Sports Fun Center
• The Pagoda
• Renningers Antique & Farmers Markets (Kutztown)
• The Shoppes of Green Valley
• VF Outlet Center

Guaranteed Brochure Distribution - Schuylkill River Heritage Brochure Racks
In recognition of the significance of the Schuylkill River Region and its place in American History, it has been designated as the Schuylkill River National and State Heritage Area. Currently there are only 23 other such areas in the country. As part of the project, 25 informational centers will be located along the corridor. Two of these opened in Berks County at the Reading Area Community College library in Reading and Cabela’s, World’s Foremost Outfitter, in Hamburg. The centers include a kiosk, wall map, video and brochures detailing the cultural, historical, recreational and economical highlights of the heritage area. The GRCVB offers its members the opportunity to participate with brochure distribution at these two locations. The cost is $50 per quarter. If you participate in the GRCVB Guaranteed Brochure Distribution Rack Program, your brochures can be distributed in these rack displays for $35 per quarter.

Message On Hold
You can advertise on the Bureau’s very active phone lines with your professionally recorded message which cycles every 3 minutes during the hold mode on the Bureau’s 6 telephone lines. The bureau handles an average of 1,000+ calls per month from inquiring visitors, local callers and business people.

National Tourism Month Campaign
The bureau's tourism campaign in local media raises awareness of the economic value of tourism and builds identity for the bureau. It provides a unique opportunity for local citizens to learn the economic value and importance of tourism.

Reading Phillies Night
The bureau annually sponsors "GRCVB Night at the Reading Phillies” with an offer of ten sponsorships available to bureau members. Each sponsor receives four picnic area game tickets (which includes reserved seating and a two hour catered buffet), 500 general admission tickets for distribution to clients, customers, employees, family members and friends. In addition, each sponsor has an opportunity to participate in the First Pitch prior to the start of the game.
Reading Phillies Night Sponsorship Form


Sports Marketing Sponsorships
The Sports Commission of the Visitors Bureau is actively engaged in attracting regional and national sports tournaments and events to Berks County venues. With the Sovereign Center, Body Zone, five universities, and a multitude of both indoor and outdoor athletic facilities, Greater Reading has a lot to offer sporting event planners.

Website
The GRCVB websites, www.readingberkspa.com, takearide.com, showcases Greater Reading as a great destination and promotes your property and events to an average of 15,000 visitors per month. Membership includes your business listing on the bureau website and provides a link to your property’s website.